Other Projects
Urbo Book
Booklet 5.75" × 11" flat, 3.25" × 5.25" folded | Cards 3" × 5"
Urbo is a place branding solution for the Downtown Portland Neighborhood Association. Using a brand "minibook," a new look for downtown Portland was established, which used a combination of high-contrast lomographic images and a sleek modern style to appeal to an audience that enjoys finding new places to eat, shop, and explore, right in the heart of Portland. The minibook includes collectible cards of some of Portland's lesser known well-loved destinations.
Urbo Ads and Mobile App
Mobile App for iPhone | Full Page Ads 8" × 12"
To complement the style and feel of Urbo's brand minibook, an ad campaign as well as a mobile app was created, directly tying back to the book. The ads challenge the viewer to find all of the hidden images in scenes of downtown Portland, referring to what the audience would find in that particular place. To enhance the brand, a number of Urbo logos would be placed in the area for the audience to find and capture on their smartphone, revealing new and interesting locations to explore.
Portland Highland Games
Posters 16.5" x 10" | Ticket | Billboard Ad
The Portland Highland Games has been a tradition in Portland for decades, celebrating Scottish and Irish culture with games, dancing, and food. For the 65th anniversary of the Games, the Portland Highland Association wanted to make a big splash with a campaign that celebrated tradition in a modern world. In the spirit of "keeping Portland weird", the campaign centered around the more interesting traditions of the Highland Games and Scottish culture in general, highlighting them in a playful and slightly absurd way. The campaign also included collateral such as bumper stickers and other items to commemorate the 65th anniversary of this very popular Portland tradition.
Equus Films Branding
Corporate Branding
Dark Horse Productions, famous for their comic books, created a new division of their company that focuses on film. Equus Films was created with the roots of cinema in mind: with independent studios creating works of art on the silver screen. The logo and intro sequence are inspired by Eadweard Muybridge's "Running Horse," one of the first innovations in creating motion pictures.
Robo Sharp Packaging
Packaging, Size: 13.25" × 9.5" flat, 2" × 3" × 4" folded
Kikkerland, a novelty item company, recently acquired a distribution center in New York and was looking to change its packaging in the interest of sustainability. A grid design was used to reflect the shapes present on the robot. The package is designed for reuse, and is tabbed and printed on both sides: the user can then reverse the box and reveal the humorous graphic which becomes a display piece and accessory to the toy itself.
AIGA A2Z Collaborative Typography
Digital Illustration
In April of 2011, graphic designer Cliff Little started a project that came to be known as AIGA A2Z. It is a semi-quarterly collaborative experimental typography project that usually involves a theme of some sort. I have participated in four of these such events, each with a different theme. These four designs will be published in a collection that showcases selected letterforms from the themes as well as the designers who collaborated to create these letterforms.
